WP Gaming Pushes to Redefine Play and Community in the Gaming Industry

Written by Contributor

January 28, 2025

Consulting and marketing agency WP Gaming is revolutionizing the gaming and esports landscape by setting new standards and fostering connections between brands, games, and generations. By leveraging its pillars of Community, Connections, and Education (CCE), the agency creates meaningful experiences and drives industry innovation.

“The gaming and esports industry has shown incredible resilience and adaptability,” says Benson Te, CEO of WP Gaming. “At WP Gaming, we see this as an opportunity to set higher standards, build stronger partnerships, and empower communities to thrive.”

WP Gaming empowers brands and game publishers through innovative strategies, expert consulting, and impactful campaigns. From grassroots tournaments and game partnerships to masterclasses, the agency strengthens communities and nurtures a new generation of gaming professionals. Beyond brand campaigns and gaming activations, WP Gaming has successfully launched WP Connect workshops, and sustained initiatives such as the Philippine Collegiate Championship, and Campus Playfest under its community brand, CCE. The agency has also been part of the organizing team for major marketing conferences, including the Nestlé Convention and Smarties Awards in the Philippines.

Looking ahead, WP Gaming remains dedicated to shaping a more inclusive and professional gaming ecosystem, setting benchmarks for excellence and fostering sustainable growth.

 

Sandra Zira Tubale Dingal, AVP and Head of Consumer Segment Marketing at Converge ICT, shares her thoughts on their partnership with WP Gaming: “Converge has been proud to partner with WP Gaming over the past two years. During this time, we’ve seen impressive average growth of 500% across our engagement metrics. The number reflects our deepening connection with the gaming community and the success of our collaborative efforts with their community brand CCE.

We look forward to building on this growth and continuing to elevate the gaming ecosystem together.”

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